For a time, the Granite Games was one of the largest global fitness events. Held in the very modest city of St. Cloud, MN, thousands of people from across the globe would travel to compete. It hosted all forms of skill level; from the genuine novice all the way to the paid professional.
It went through many, many iterations. From the early days of having a presented by sponsorship, having a title sponsor, being it's own brand, and finally, getting the nod as a one of the first CrossFit Sanctionals. Each year provided the opportunity to update, modify, and alter the brand ever-so-slightly, to keep brand recognition alive, while making sure to adhere to the new partnerships. The majority of this project is when it was at it's final stage but there's a spattering of work throughout the years as well.
