The Invictus Mindset podcast was developed to document the amazing stories of "high performers." The visual identity needed to both recognize the audio nature of the podcast, while referencing it's roots in fitness.
Brand standards needed to be upheld with the word mark and colors, but there was more creative freedom with respect to the icon. The goal was to create a mark that allowed for simple, yet effective merch options, as well as readability in various digital spaces/sizes.
