A relatively straightforward project of creating both digital and print collateral for an established brand. The West Coast Classic was a CrossFit event based in California. The items I was asked to produce ranged from social graphics to race-day bibs.
The brand was an absolute blast to work with given the color palette, textures, and general creative freedom. The use of a paper tear lent itself super well in incorporating the California coast line in interesting ways as well as stacking textured elements.
